The Hanoitimes - "Made in Vietnam" products are highly appreciated by Chinese consumers for quality, durability and design.
Market research firm Statista (Federal Republic of Germany) has published the Made in Country 2017 report, based on a survey of more than 43,000 consumers in 52 countries on product quality produced in 49 countries. Product evaluation criteria include: economy, level of equity in production, uniqueness, excellent design, advanced technology, high quality, durability, security and proof.
Consumers choose Vietnamese products. Photo: Thanh Hai
This report shows that Vietnam now has 34/100 points, ranked 46th out of 52 countries evaluated; Ranked No. 43 on high quality criteria; 38th on security standards; Eighth in economics; 43th on uniqueness, excellent design and advanced technology. For the criteria of real goods, durability, safety, level of equity in production and the ability to prove the position, Vietnamese goods in turn stood at 46, 45, 40 and 44. In the world, the most valued Vietnam in Ecuador (10th), United Arab Emirates (20th). Even in the Chinese market, Vietnamese goods are also considered by 34% of Chinese surveyors to be reliable.
Meanwhile, although China is considered a global factory, but China only reached 28 points, ranking 49th in terms of security, originality, authenticity and durability. According to the survey, only 10% of Vietnamese, 15% of Thais, 17% of Singaporeans and 14% of Filipinos have positive reviews of the country's goods. The rate in other economies surveyed was below 30%, even 0%.
To meet the needs of Vietnamese consumers, Vietnamese enterprises need to invest in improving the quality and branding of Vietnamese products. At the same time, in the process of manufacturing enterprises, they need the flexibility to meet each segment. In addition, management agencies need to control the quality of imported Chinese goods, as the fact that many low-priced Chinese goods are not even quality assured is still being introduced in Vietnam but the authorities does not detect the consumer's disadvantage.
By Minh Ngoc - Anh Kiet