The Hanoitimes - The year of 2016 was a successful year for Hanoi`s tourism sector. Tourism is currently a strong economic sector of Hanoi. The Capital is focusing on raising the quality of tours, creating more new tourism products and improving the tourism environment.
Hanoi - CNN sign communications cooperation for promoting the Capital's image
On December 22, 2016 the ceremony of signing a memorandum of propaganda cooperation with Cable News Network CNN (the US) in the period of 2017-2018 for promoting Hanoi`s image took place at Hanoi People`s Committee headquarters.
On behalf of the City People's Committee, Director of the Hanoi Department of Tourism, Mr. Do Dinh Hong has detailed information about the contents of the Memorandum of cooperation. Under the deal, the US channel will help Hanoi produce 30-second promotion videos, 3 and 5 minutes reportages, as well as a 30-minute special programme. These programmes will be broadcast across the Asia-Pacific, Europe, the Middle East, North America and South Asia. There will also be categories specifically designated for the Vietnamese capital city on cnn.com, in addition to advertising banners and stories published by CNN accounts on Facebook and Twitter; separate pages to introduce Hanoi such as "Hanoi - Vietnam's Heart", "My Hanoi" or "Hanoi in Angle" on CNN.com and posting on social networks and the banner advertisement.
Hanoi People’s Committee signed communications cooperation agreement with Cable News Network (CNN) in 2017 and 2018
Cooperation program content is coordinated for implementation, at the same time the company will have an independent research consultancy of the UK on behalf of CNN and Hanoi to conduct surveys and results, brand awareness and perception of the advertising campaign on CNN in Hanoi to ensure effectiveness in promoting the implementation process to the international community. The image of Hanoi is expected to reach 420 million families across the globe via the CNN.
Vice Chairman of Hanoi People's Committee Ngo Van Quy and Ms. Sunita Rajan, Senior Vice President of the Asia - Pacific region have signed a memorandum of understanding, in the presence of the Chairman of Hanoi People's Committee Nguyen Duc Chung and the participants. Speaking at the signing ceremony, Chairman of Hanoi People's Committee Nguyen Duc Chung said this event is of great significance, is more interested in the people of Hanoi. Based on the production of content, advertising people, Hanoi's culture, the capital city will promote the content associated with the people, the country of Vietnam.
Through the signing, CNN will make the world not only a better understanding of Hanoi in particular, but Vietnam in general. Chairman of Hanoi People's Committee Nguyen Duc Chung expressed expectations, the cooperation between the Hanoi People's Committee with CNN will be taken place successfully. An UK-based independent research company will survey and report outcomes of the communications campaign to both sides involved. Speaking at the signing ceremony, Chairman of the municipal People’s Committee Nguyen Duc Chung said the campaign will bring Hanoi closer to international viewers and potential investors, adding his belief in the final success.
Senior Vice President of Asia Pacific region, Ms. Sunita Rajan confirmed that cable news network CNN are honored to be a partner support to promote the image of Hanoi and Vietnam to international friends. Thanking for the guidance from city leaders, representing CNN is committed to actively send messages of the Capital of Vietnam to the audience of CNN all over the world. “Hanoi hopes the cooperation with CNN will enable it to reach out to people around the world, helping them understand more about Vietnam in general and the capital in particular,” Chairman of the Hanoi People’s Committee Nguyen Duc Chung stressed at the signing ceremony.
Hanoi walking streets – new hotspot for cultural activities and entertainment
The Hanoi walking street model, which was piloted since September 1, 2016 has created a new space for cultural activities and entertainment for both locals and international visitors to the capital city.
It is reported that the newly-opened pedestrian areas have been welcomed by thousands of people, including local and foreign tourists, who flock to the area to enjoy the walking space and a range of cultural, musical and art performances.
Foreign tourists on Hanoi walking street
An estimated 3,000-5,000 people visit the pedestrian zones each day during the daytime, the figure increasing to 15,000-20,000 at night. In the first eleven months of 2016, nearly 1.4 million international visitors and Vietnamese expatriates made their stay in Hoan Kiem District, an increase of 13.7 percent from the same period last year.
“Specialties” of the walking streets are the traditional Vietnamese folk games reproduced around Hoan Kiem Lake and in front of the Cam Tu (Self-sacrifice) Monument. A variety of games, such as tug of war, mandarin square capturing, stilt walking and rope skipping, have worked to bring back childhood memories among participants and have become appealing attractions to visitors to the walking space.
According to Director of Tourism Department Do Dinh Hong, the expansion of walking areas will contribute to boosting tourism services in the capital city and create a space for tourists and local citizens to get an insight into Ha Noi, fostering their love for the land and people of Trang An. The innovations are expected to help Ha Noi’s tourism sector reach breakthroughs to become spearhead economic sector, bringing high profits to the Capital.
Translated by Anh Kiet