The Hanoitimes - The US Cable News Network (CNN) has broadcast promotional videos titled “Hanoi – the heart of Vietnam” and “Hanoi – The cradle of heritage” of the “My Hanoi” programme, part of CNN’s city discovery series, featuring the beauty of Hanoi, the Capital of Vietnam.
The video, with the hashtag #MyHanoi, showcased some of the Capital’s stunning landscapes and sceneries including its iconic Sword Lake and bustling Old Quarter as well as some of the city’s signature cuisine.
CNN’s #MyHanoi offers viewers a chance to experience the charms of Vietnam’s capital through the lens of its photographers (Photo courtesy of CNN)
My Hanoi’s goal is to capture the charm of the city through the lens of its photographers. Maika Elan, one of six chosen Hanoi-based photographers, said each artist picked his/her favourite Hanoi locations to show the CNN film crew.
Do Dinh Hong, Director of the Hanoi Department of Tourism said that the videos will air on television, internet and applications on handheld devices. Hanoi authorities and CNN reached a deal for 2017 and 2018, with the US channel agreeing to help Hanoi produce 30-second promotional videos, three and five minutes reports and a 30-minute programme.
The deal, with a budget of two million USD, aims to capture the beauty of Hanoi to introduce to the world. Columns featuring Hanoi will also be published on CNN.com, Facebook and Twitter along with promotional banners.
By Anh Kiet