Monday, 18 Dec 2017

Dong Xuan Joint Stock Company attach commerce and tourism

Updated at Friday, 30 Dec 2016, 17:21
The Hanoitimes - Being located in the center of Hanoi`s Old Quarter, Dong Xuan market is one of the bullish business places. To date, it is also one of the destinations for tourists. This result is obtained thanks to the process of constructing Dong Xuan Joint Stock Company over the past 20 years.
Destination of tourists
Not only being a wholesale market for Northern delta provinces over 100 years, Dong Xuan market is also a place recording the history in the early days of the resistance war against French Colonialism (1946). After the historical fire in 1994, Dong Xuan market was invested to be reconstructed with the total expenditure of VND 68 billion, but the ancient architect in the facade of the Market.
To change the management model which is no longer suitable, in 1996, Hanoi People's Committee decided to establish Dong Xuan Joint Stock Company, with the main functions of managing and supplying services serving business activities. The renovation of the management model has received the support from many small business people. To date, there are 2,300 businesses in the market, with the circulated goods quantity worth trillion of Vietnam dong.
Besides maintaining the role of an important commercial center of Hanoi over the past years, Dong Xuan market also becomes a destination for many tourists visiting Hanoi.
According to Mr. Do Xuan Thuy - General Director of Dong Xuan Joint Stock Company, after nearly 20 years, the enterprise has ceaselessly completed its management model and developed more business activities in various fields in which tourism is taken as the core.
With the purpose of diversifying the businesses at the market and serving visitors and buyers, in 2003, Dong Xuan night market was put into operation by the enterprise. Besides the transaction activities, many traditional activities such as Xam, Cheo, Quan Ho Bac Ninh performances, etc. are also organized. Combined with Hang Dao - Dong Xuan Pedestrian Street, a chain of night market has been extended to Sword Lake to serve tourists.
Illustrative image
Illustrative image
Moreover, in late 2014, Dong Xuan Joint Stock Company also extended Hang Dao - Dong Xuan Pedestrian Street into the reserve area grade I, Hanoi's Old Quarter and created favorable conditions for the tourism and commercial sector to develop. To exploit the tourism services of visiting Hanoi's Old Quarter, on the occasion of the 1000th anniversary of Thang Long - Hanoi, the enterprise tested environmentally-friendly tourist buses to take tourists visiting the Old Quarter, Hoan Kiem Lake, etc. To date, the combination form of night market and Pedestrian Street have received the response of tourists and people in the Capital. 
Continue new methods of implementation
The reality has showed that after a period for deploying tourism services such as Dong Xuan night market, Pedestrian Street, tourist buses, etc., these programs have drawn great attention from tourists and the landscape and environment are upgraded. Especially, the connection with the extended pedestrian space combined with the commercial street Hang Dao - Dong Xuan, business streets and Dong Xuan night market have created a new tourism service and cultural space for the Capital's people.
Despite having gained certain success, in the investment and management activities, Dong Xuan Joint Stock Company has encountered numerous difficulties. Ms. Dinh My Hanh - Deputy General Director of the Company said: 2015 was the year when the enterprise encountered financial difficulties because the adjusted business place rental plan 2015 - 2019 has not been implemented. Meanwhile, the expenses for salary, repair of works and technical equipment increased, especially the land lease charge rose by as much as 249%, etc. Although the pedestrian street and night market had been invested to be expanded, the effect was not as expected.
Regarding the orientation for developing Dong Xuan market from date to 2025, Mr. Thuy asserted: The Company will continue to invest in constructing and upgrading the market into a modern commercial center but is still imbued with the traditional features of Vietnam.
At the same time, the Company will recover the traditional and historical values, etc. so as to make Dong Xuan market become a destination for domestic and foreign tourists. Specifically, construct Dong Xuan market, Dong Xuan night market and Pedestrian Street into a “Safe - Friendly - Quality - Attractive destination.
To implement this objective, the enterprise needs to complete the project "Constructing Dong Xuan market attached with tourism activities”, “Building the beauty in the business culture”, etc., together with the coordination with the mobilization campaign "Vietnamese people use Vietnamese products”... The projects will help harmoniously combine two factors - commerce and tourism, “Since then, we can step by step construct Dong Xuan market, night market, pedestrian street in to a safe and attractive destination for domestic and international tourists, making contribution to developing the two services sectors in a civilized and modern orientation” - Mr. Thuy affirmed.
Translated by Anh Dat
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