Sunday, 17 Dec 2017

New product development on customer attraction

Updated at Tuesday, 28 Mar 2017, 09:46
The Hanoitimes - Hanoitimes - Having a high expectation for promoting precious values of the Capital of 1000 years of history, in 2016, Hanoi tourism will focus on attracting and diversifying investment resources to develop and enhance particular product quality with new tourism products introduced to draw more attention from tourists.
The highlight of economic growth
Being the most important socio-economic, cultural, politic centre of Vietnam, Hanoi is both the major centre of tourism and the hub of tourist transportation and distribution across the whole country and region. In Strategy on Hanoi Tourism Development until 2020, with a vision to 2030, Hanoi People’s Committee committed their striving for developing the city’s tourism into a key economic sector. To achieve this goal, many Instructions, Programs, Development Plans have been implemented on the municipal scale with joint efforts from all sectors at all levels and tourism human resource in recent years.
In particular, state management in tourism has marked its turning point with establishment of the Hanoi Department of Tourism on September 21st, 2015. Shortly after going into operation, the Department acted as a counsellor to Hanoi People’s Committee in a great success of program “2015 Meeting with Representatives of Companies and Organizations in Tourism”. Afterwards, the Department organized many specialized roundtables such as ‘Enhance the quality and efficiency of travel activities and accommodation establishments’; ‘Develop tourism in association with cultural-historical museums and relics’; ‘Develop tourism in association with mass media’; and ‘Develop tourism on Hanoi traditional craft villages’. Noticeably, from December 30th 2015 to January 4th 2016, under the direction of the Department, an attractive cultural-tourist program called “2015 Memory of Hanoi’ was held for locals and tourists to enjoy the meaningful transition moment when an old year 2015 ended and a new year 2016 started in Hanoi.
With abovementioned efforts, the Capital’s tourism has achieved a proud result and become ‘the highlight of economic growth’ with higher indicators than previous year.
In 2015, although foreign tourists to Vietnam fell by 2% compared with the same period in 2014, those to Hanoi was estimated at 3.4 million (up by 12%) while domestic tourists was estimated at 16.4 million (up by 6%). The total number of visitors to Hanoi was estimated to increase by 7% compared with that of 2014. The total revenue of tourism was estimated at 55.5 billion VND, up by 11.4% over last year. At the same time, the image and position of Hanoi was being increasingly enhanced in the eyes of international tourists and mass media. Smart Travel, the most prestigious online travel magazine in Asia, has named Hanoi one of ten-most-fascinating destinations in recent years. Moreover, the famous Trip Advisor also revealed Hanoi was the world’s fourth-most-attractive destination in 2015. 
Development of new tourism products
However, Hanoi tourism has many shortcomings in management and business, thereby, not yet making the most of its potentialities and inherent strengths. One of main causes is that Hanoi’s tourism products do not receive proper investment especially into cultural heritage tour, traditional village tour, Old Quarter tour. This is also the challenge and mission that the Hanoi Department of Tourism has to face in 2016 and incoming years. In the other hand, 2016 is the first year to implement Communist Party’s Resolution at all levels and 5-year Socio-Economic Development Plan (2016-2020). Therefore, from the beginning of the year, Hanoi needs to make a great attempt with slogan ‘All for tourists to Hanoi Capital city’ associated with implementation of 4 focal missions.
Firstly, the Department of Tourism will consult Hanoi People’s Committee to get approval from the Hanoi Municipal Party Committee (term 2015-2020) about issuing the Decision on Comprehensive Tourism Development until 2020; developing ‘Goal for Tourism Development’ program for the 2016-2020 period; Next, Hanoi continues to implement Plan 162/KH-UBND dated October 8th 2015 from Hanoi People’s Committee. It described the implementation of Decision 92/NQ-CP dated December 8th 2014, approved by the Government, on solutions to promote Vietnam tourism development in new era.
Consequently, tourism will be provided with a favorable environment to make a breakthrough in the number of tourists, total revenue of tourism as well as proportion in GDP of the city. In addition, tourism focuses on attracting and diversifying investment resources to enhance tourism product quality based on heritages of 1000 years of history. Meanwhile, new tourism products are introduced to develop particular tourism products in the Old Quarter, Hoan Kiem Lake; to promote historical, architectural values of cultural heritages in the Imperial Citadel of Thang Long. It is necessary to upgrade cultural heritages in Hanoi; to hold some art performances in Hanoi theaters and the Old Quarter; to innovate Ba Vi – Suoi Hai complex into a national tourist centre.
In 2016, the Hanoi Department of Tourism actively co-operated with the Police Department and People’s Committee of all districts, wards, towns in order to raise awareness of Hanoi people living in tourist attractions to lead a civilized lifestyle and show hospitality to tourists. Besides, the Department also effectively applied tourist information newsstands and installed a hotline for customer services. To promote international tourism, Hanoi actively attended ASEAN Tourism Forum 2016 of Tourism Promotion Organization for Asia-Pacific Cities (TPO), Council for Promoting Tourism in Asia (CPTA), International Travel and Tourism Expo in US, UK, Beijing, and World Travel Market (WTM). The Department decides to organize ‘2016 Memory of Hanoi’, Ao Dai Festival and many other activities.
We strongly believe that our great attempt with joint efforts of local enterprises, organizations and residents, Hanoi will definitely become a friendly, attractive, high-level destination regionally, nationwide and worldwide.
Translated by Tu Anh
Do Dinh Hong, Director of Hanoi Department of Tourism -
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