The Hanoitimes - The Vietnamese delegation led by Deputy Director General of the Vietnam National Administration of Tourism Ha Van Sieu is joining International Tourism Exchange Berlin (ITB) 2017, the most important event of the world’s tourism industry, in Germany, which runs from March 8 – 12.
On the evening of March 7, 2017, the International Tourism Exchange Berlin (ITB) 2017 was officially kicked off at the CityCube Berlin Convention Center in Berlin, Germany. The theme of this year's fair will Powerful Ideas for Sustainable Success.
The Vietnamese delegation is joining International Tourism Exchange Berlin (ITB) 2017.
As the most important event of the world’s tourism industry, ITB Berlin 2017 attracts 10,000 tourism management agencies, businesses, hotels and resorts from 187 countries and territories.
At the International Tourism Exchange Berlin (ITB) 2017
The ITB Berlin 2017 is expected to draw about 120,000 visitors. The fair was designed in the total area of 160,000 m2. The value of exchange and direct trade at the fair is expected to reach about 7 billion euros.
The fair serves as a venue for international enterprises to share experience and look for partners as well as provides visitors with varied tourism information.
As many as 32 Vietnamese tourism businesses are participating in the ITB 2017.
The Vietnamese delegation is led by Ha Van Sieu, Deputy Director General of the Vietnam National Administration of Tourism.
Covering an area of 200 sq.m, Vietnamese booth features the beauty of Vietnamese nature, culture and people.
The Vietnam’s tourism sector focused on introducing the 2017 National Tourism Year in Lao Cai - Northwest themed "Colours of the Northwest", other destinations such as Hanoi capital, Phu Quoc and localities of Ninh Binh, Ha Long and Quang Binh that have been chosen as a Hollywood film location of “Kong: Skull Island”.
Vietnam’s tourism sector will organise press conferences and art performances at the Vietnam House to introduce destinations, unique tourism products and policies for tourism development.
Various tourists visit the fair.
Meetings between Vietnamese and international tourism companies will also take place during the event.
In 2016, the event drew 180,000 visitors, with contracts valued at more than 7 billion EUR.
Translated by Thu Minh