The Hanoitimes - Hanoi has welcomed approximately 12 million visitors since the beginning of 2017, up 8 per cent from the same period last year, and earned a revenue of more than 35.2 trillion VND (1.55 billion USD), up 13 per cent.
According to the municipal Department of Tourism, the city's international arrivals rose by 14 per cent to over 2.3 million. The capital city has taken a set of measures to be named among the world’s top tourist destinations.
It has focused on developing new high-quality tourism products and accelerating tourism promotion campaigns. It has also worked to improve local infrastructure for tourism and involve the private sector in investing in the tourism industry.
However, there are very few large recreation areas and resorts for weekend getaway in the city that are attractive enough to make the tourists stay longer and spend more. In addition, a majority of local travel agencies are small businesses that have yet to establish international reputation. Service quality and environmental issues also remained as big challenges.
To attract more holiday makers, Hanoi plans to increase cooperation with businesses and localities across the country as well as those from overseas and provide training for service providers and those working for tourism authority at all levels, particularly in terms of communications skills.
It will also send inter-sectoral teams to inspect tourism activities in the city and strictly handle violations. Hanoi is among the top 10 destinations in the 2017 Summer Travel Trends selected by Airbnb, a US-based accommodation sharing application.
Airbnb said Hanoi is attractive to holiday-makers as its boasts historical relic sites and special cuisine. The positive results are attributed to effective measures taken by municipal authorities to develop tourism. The city’s decision to open more walking areas surrounding Hoan Kiem Lake in September last year helped improve the capital’s tourism sector.
Apart from pedestrian areas, visitors will be able to use free wifi in other tourism sites in the city. The move is part of building a smart tourism city. Attention will also be paid to branching out new tourism products and popularising the city’s images to domestic and international friends via the Cable News Network (CNN), which is broadcast across Asia-Pacific, Europe, the Middle East, North America and South Asia.
This year, the city aims to welcome 23.61 million travellers, a year-on-year increase of 8 per cent.