The Hanoitimes - The Central Highlands Steering Committee in collaboration with the People`s Committee of Dak Lak province held a press conference in Hanoi on February 5 to introduce the sixth Buon Ma Thuot coffee festival that will take place in Buon Ma Thuot city from March 8-13.
The organising board unveiled at the conference that this year's event will include the sixth Buon Ma Thuot Coffee Festival, the Central Highlands Gong Culture Festival 2017 and the 4th investment and trade promotion conference in the Central Highlands region.
The opening ceremony will be held on March 10 while the closing event on March 13, according to the organising board.
At the press conference to announce the sixth Buon Ma Thuot coffee festival.
A wide range of well-prepared special programmes are scheduled during the festivals, offering visitors opportunities to enjoy Buon Ma Thuot coffee and experience the region’s gong culture.
Apart from of the festivals, there will be a trade promotion conference where domestic and foreign investors can seek partners and expand their markets in the Central Highlands region of Vietnam.
The trade promotion conference would discuss issues such as improving living standards of ethnic minorities, and attracting investment from large firms.
Photo for illustration.
Particularly, an exhibition on coffee, a street festival and game challenges are spotlights of the coffee festival, which aims to promote the trademark of Buon Ma Thuot coffee and serve as a venue for coffee firms and related businesses to strengthen cooperation.
Meanwhile, the Central Highlands Gong Culture Festival 2017, focusing on identities in an integrated world, will feature gong performances, ritual re-enactment and a wooden sculpturing competition, among others.
The gong event is also expected to raise public awareness of introducing and preserving cultures of ethnic groups in the Central Highlands, especially the value of the UNESCO intangible cultural heritage of the Space of Gong Culture.
According to the organizing committee, the festivals are expected to attract nearly 20,000 visitors. Hotels in the province can serve around 7,000 tourists at a time but there will be some new hotels up and running just in time for the festivals and homestay services will also be made available.
Deputy Minister of Culture, Sports and Tourism Huynh Vinh Ai said the festival aims to honour and promote Buon Ma Thuot coffee in Dak Lak, the nation’s biggest coffee growing area as well as confirm the importance of Vietnam's coffee exports to the world.
The Central Highlands Gong Culture Festival 2017 aims to raise public awareness of introducing and preserving cultures of ethnic groups in the Central Highlands, especially the value of the UNESCO intangible cultural heritage of the Space of Gong Culture, the Deputy Minister said.
The festival is considered as practical activities to celebrate 42 years of the Buon Ma Thuot - Dak Lak Liberation Victory, March 10.
Translated by Thu Minh
Source: Hong Hanh-Kinhtedothi.vn